Open with Us
Discover how to become part of a unique and continuously growing project.
Click to learn how to become our partner and turn your passion for quality into a true opportunity for success!
Do you want to become a partner in a successful business by investing just €1?
It is truly very difficult to build what is called a “successful business.”
According to a study by CNA (the association representing artisans in Italy), in the years before the pandemic, the mortality rate of new businesses was almost 60% within the first 5 years.
This percentage grows even higher, reaching nearly 90% after 10 years.
And all this was before the pandemic, wars, and crazy inflation… imagine how much harder it is now!
Today, opening a business like a gelato shop (similar for pizzerias or bakeries) costs between €100,000 and €400,000 — an amount that most people probably don’t have on hand when considering starting a new entrepreneurial venture.
There is also a huge amount of work to do before opening, such as preparing a business plan, conducting competitor and local traffic flow analyses, and creating a brand with effective positioning.
After that, you need to hire an architect to follow the brand guidelines, then deal with various contractors who often cause massive delays, distracted by different government superbonus schemes. And, mind you, we’re assuming you are a true MASTER of your craft; otherwise, the budget must include additional four-figure sums just for training.
According to a study by CNA (the association representing artisans in Italy), in the years before the pandemic, the mortality rate of new businesses was almost 60% within the first 5 years.
This percentage grows even higher, reaching nearly 90% after 10 years.
And all this was before the pandemic, wars, and crazy inflation… imagine how much harder it is now!
Today, opening a business like a gelato shop (similar for pizzerias or bakeries) costs between €100,000 and €400,000 — an amount that most people probably don’t have on hand when considering starting a new entrepreneurial venture.
There is also a huge amount of work to do before opening, such as preparing a business plan, conducting competitor and local traffic flow analyses, and creating a brand with effective positioning.
After that, you need to hire an architect to follow the brand guidelines, then deal with various contractors who often cause massive delays, distracted by different government superbonus schemes. And, mind you, we’re assuming you are a true MASTER of your craft; otherwise, the budget must include additional four-figure sums just for training.
Today, a small business needs to be able to provide:
That’s exactly the point. This is why today, if you start a business, it’s almost certain you will fail. There’s no way around it — or maybe, there is.
The alternative is to get hired for a skill you have (if you know how to make gelato, become a gelato maker; if you know accounting, become an accountant) and trade hours of your life for a salary that, no matter how good it may be, will never allow you to achieve great things or have significant growth prospects.
So, is there no alternative that allows you to gain financial independence without losing Dad’s severance pay and Grandma’s savings? If you want to become a risk-free entrepreneur, someone who wants to focus on their craft without going crazy over difficult things like marketing, accounting, or bureaucracy…
So, is there no alternative that allows you to gain financial independence without losing Dad’s severance pay and Grandma’s savings? If you want to become a risk-free entrepreneur, someone who wants to focus on their craft without going crazy over difficult things like marketing, accounting, or bureaucracy…
The solution is to become a partner of Don Peppinu
Don Peppinu is Italy’s No.1 Original Sicilian Gelato brand, present in several strategic locations, with double-digit growth rates year after year.
We achieve this because our products — from gelato to granitas, all the way to Marzapani pastries — are of absolute excellence thanks to the use of the highest quality agricultural raw materials and traditional recipes focused solely on flavor, not cost.
But having the best product alone isn’t enough today; otherwise, any good artisanal gelateria would outperform industrial gelato.
What sets us apart and keeps customers lining up outside is that, beyond our outstanding products, we also have:
What sets us apart and keeps customers lining up outside is that, beyond our outstanding products, we also have:
In short, we are not perfect yet, but we are very close and work hard every day to achieve it.
We are so confident in our numbers, and especially in our products, that…
We are NOT a franchise!
Typically, franchises seek affiliates because they lack certainty about the project’s success or because banks may be unwilling to finance it.
We already know that a Don Peppinu gelateria will achieve great success and enjoy strong financial credibility.
That’s why we don’t need to SELL the brand to just anyone with capital to invest.
For this reason, all our stores are company-owned, and we maintain meticulous control over every single process.
